The authors

Who writes on this site

Two developers. Zero personal brand. One obsession: measuring what actually works on LinkedIn.

Yannis Haismann

Designed the method

For months, LinkedIn brought me zero clients. I posted consistently, I followed the coaches' advice, and I spent thousands on the biggest American courses. Nobody could tell me why it wasn't working.

So I went back to what I am: a trained engineer. With Matteo, we did what we should have done from the start — measure instead of believe. Two years taking LinkedIn apart, analysing millions of posts, and coding our own toolset when nothing existed.

Matteo Kocken

Proved the system is reproducible

In engineering, a result that cannot be reproduced is worth nothing. That holds for code, and it holds for a method.

When Yannis got his first results, one question remained: would it work on someone else? Different profile, different job, no desire whatsoever to be on social media. That someone was me. I applied the system step by step, and the result was the same. The method was not luck, it was reproducible.

Published by YANNIS HAISMANN OÜ.

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